There are several reasons Samsung Girl is unlikely to replace Bixby. Shortly after the images were leaked, Lightfarm Studios took down any and all images of the avatar from its website.Īs it stands, Samsung Girl will not replace Bixby, and is simply an advertising mascot, however that may change in the future. No official word from Samsung or Lightfarm Studios followed the leaked release of the Samsung Girl. Which is why it came as a surprise when in 2021 Samsung Girl emerged on the scene, causing a collective eyebrow-raise from Samsung users across the globe. On all new Galaxy devices S Voice was replaced with Bixby and Samsung made it its mission to advertise the new virtual assistant to as many people as possible. Then in 2017 Samsung bid adieu to S Voice, their own virtual assistant, and said hello to newcomer, Bixby.īixby has been a go-to feature for Android Galaxy users who love the quick and efficient tasks the virtual assistant provides. Then in 2016, Google released Google Assistant, which not only became a staple for Android users but also to those who love to turn out the lights before bed with a simple ‘Hey Google’ command. In 2014, Amazon released Alexa, which also climbed the ladder to become one of the most used and reliable assistants in everyday households. In 2011, Apple set the stage – and standard – with Siri, which has become the most recognizable and popular virtual assistants on the market. Virtual assistants have become somewhat of a staple among big tech companies.
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